Landing Page Audit
At Competitive Insight, we can help you boost traffic and push your conversions sky-high with a complete landing page audit.
Competitive Insight is everything you need in an SEO agency! They are experts in both the technical and content aspects of SEO. They are exceptionally organized and analytical, with impressive strategy and communication skills. They have exceeded our project expectations by a wide margin. I would wholeheartedly recommend them to anyone in search of an SEO agency!
Boosting Your Conversion Rates With A Landing Page Audit
Whether from a Google search, affiliate links, or other marketing channels, when a consumer lands on your homepage it's often their first true impression of your company.
This is why crafting the perfect landing page is so crucial to success. With a full landing page audit we'll help optimise every pixel of your page, streamlining conversions and removing elements that may be increasing your bounce rates.
You''ll receive A/B testing, SEO performance assessments, technical evaluations, and much more, contributing to a complete assessment of your landing page, revealing the truth behind your conversion rates.
Getting Seen With Improved SEO
Paid traffic can be effective, but organic growth is almost always the best long-term solution. This is what makes good SEO so critical, and as such you'll get a complete SEO performance check to assess how well your landing page attracts and keeps visitors organically from search engines.
To help improve your SEO, Competitive Insight will provide an assessment alongside actionable tips on how to improve your link building (both internal and external), keyword optimization, content relevance, and technical SEO such as meta tags.
All of this will help boost your landing page traffic and conversions, leading to much higher ROI from any marketing campaigns you do. At Competitive Insight, we've helped businesses increase traffic by over 35% from just minor SEO adjustments.
Our partnership with Competitive Insight has not only delivered substantial SEO improvements and enhanced rankings for RecycleAway.com and TrashcansWarehouse.com but has also introduced a wealth of e-commerce expertise and innovative digital marketing concepts. Moreover, they excel in attentive communication, consistently prioritizing our goals and limitations.
Competitive Insight swiftly grasped the project requirements and our B2B lead nurturing goals. They efficiently simplified complex product terminology related to data security and identity for connected IoT devices. Competitive Insight delivered a well-structured lead nurturing path, complete with content recommendations for the CTAs. Their collaborative and dependable approach made the experience seamless.
Competitive Insight is everything you need in an SEO agency! They are experts in both the technical and content aspects of SEO. They are exceptionally organized and analytical, with impressive strategy and communication skills. They have exceeded our project expectations by a wide margin. I would wholeheartedly recommend them to anyone in search of an SEO agency!
Identifying and Solving Any Technical Issues
High bounce rates can often be caused by technical issues, just as much as SEO or website design. With Competitive Insight's full landing page audit, you'll see exactly how your landing page performs on the technical side.
From overall page speed analysis and broken link rates to mobile responsiveness, browser compatibility, and a full security check, we'll assess every inch of your landing page.
We've helped increase new trials and organic sessions for B2B SaaS companies by over 400%, in part by refining and optimising the technical aspects of their landing pages.
Improving Your Website's Readability
Both for your visitors and for search engines, making your site easily readable is a crucial step towards ensuring new visitors stay and turn into customers, instead of clicking off.
We assess your landing page for the clarity and conciseness of your messaging, your overall formatting and crawlability, and scannability. We also evaluate any design elements that affect readability, such as colour, contrast, fonts, and layout.
After this landing page audit Competitive Insight guides you on how to improve your landing page's readability, fixing small errors and repositioning messaging. All of this allows you to more effectively communicate your value proposition, and thus boost conversions.
Evaluating Your UX
Appearances do matter. Your UX encompasses the tone of your landing page, greatly influencing any visitor's first impression. As such, our landing page audit pays special attention to your UX design to ensure it both adheres to your brand identity, and appeals to your target customers.
Being amongst the top 3% of marketing professionals globally, Competitive Insight is well positioned to audit and advise on the best strategies to improve UX to better market your business.
This includes assessing your visual hierarchy, navigation, accessibility, brand alignment, and overall UX consistency across your landing page.
Providing You With An Actionable Package of Recommendations
While we will craft lengthy and detailed reports for your landing page audit, at Competitive Insight we understand the need for clarity and conciseness.
After assessing your landing page and drafting our report, you'll receive a condensed package of actionable recommendations. From UX to SEO, this package will outline everything you need to do to maximise your landing page, with not a word wasted.
Each recommendation will explain what to fix, why it needs fixing, and the best way to fix it. Alongside this, Competitive Insight is a flexible marketing agency.
Why Choose Competitive Insight For Your Landing Page Audit?
With a wealth of marketing experience of all types, Competitive Insight has the depth and breadth of knowledge to help you optimise your landing page for its full potential.
From copywriting and content to SEO and technical aspects, we have experience in every aspect of marketing that turns a landing page into a well-oiled sales funnel. With our landing page audit, we'll help spot gaps in your chain and ways to improve, guiding you to creating a landing page that is more effective at gaining, maintaining, and converting new visitors.
Whether you need a quick audit to fix major issues, or are looking to develop and improve your landing page over the long-term, book a call today to see how Competitive Insight can help you.