PPC Calculator for SaaS

Calculate your Pay-Per-Click (PPC) costs and revenue for SaaS, factoring in Customer Lifetime Value (CLV) to assess campaign profitability. This tool helps optimize your budget, focusing on acquiring high-value, long-term customers.

Tips for using the PPC Calculator for SaaS

Include ad spend, click-through rate, and conversion rate for accuracy
Calculate Customer Lifetime Value (CLV) to understand the revenue per acquired customer
Compare PPC costs to CLV to ensure sustainable acquisition
Adjust bids based on customer segment value and expected CLV
Monitor campaigns to optimize for high-ROI channels