Customer Lifetime Value Calculator

Calculate your Customer Lifetime Value (CLV) to estimate the total revenue a customer is expected to bring to your business over their entire relationship. CLV provides insights into customer loyalty and helps you optimize customer acquisition strategies.

Tips for using the CLV Calculator

Consider the average purchase value and frequency of purchase for each customer
Multiply the average purchase value by the number of purchases per customer
Estimate the customer relationship duration to calculate total CLV
Use CLV to evaluate the profitability of customer acquisition strategies
Compare CLV against Customer Acquisition Cost (CAC) for balanced marketing efforts