Recent Blog Posts
Marketing and advertising - What's the difference?
Often conflated, marketing and advertising mean two slightly different things. Both are covered by Competitive Insight - here's how they differ.
How Can You Attract SEO Clients Without Cold Calling?
Cold calling SEO clients can work sometimes, but for most the system is less than encouraging. Fear not! Here are the many other ways to attract SEO clients.
What Is A White Paper In Marketing?
There's an art to using a white paper in marketing, and how it's applied can change its usefulness dramatically. But what is a white paper?
The Ultimate Cheat Sheet: Essential Marketing Tools for Small Businesses
Whether you're a startup entrepreneur or an established small business owner, this cheat sheet will provide you with the resources you need to excel in your marketing efforts.
What Is AB Testing In Marketing
When releasing ads, launching email campaigns, or rebranding your business, you’ll want to know for sure what version or draft works best. Enter A/B testing.