How Competitive Insight Enhanced Kigen's Lead Nurturing Strategy
Kigen, a leader in data security and identity for connected IoT devices, needed to enhance their lead nurturing strategy by simplifying complex product terminologies and creating engaging content.
Simplifying Complex Product Terminologies
We collaborated with Kigen's technical team to simplify their data security and identity product terminologies into clear, concise language that non-technical stakeholders could easily understand.
Structured Lead Nurturing Journey
We developed a structured lead nurturing journey with content recommendations for each stage, including blog posts, whitepapers, case studies, and email campaigns, each tailored to guide leads towards conversion.
Content Creation and Optimization
We produced high-quality, content that addressed the specific needs and pain points of Kigen's target audience, ensuring increased visibility and engagement.
Results:
- Simplified complex terminologies and created engaging content.
- Developed a structured lead nurturing journey, increasing lead engagement and conversion rates.
- Produced high-quality content, enhancing visibility and engagement.
Client Testimonial
"Competitive Insight quickly understood the brief and our B2B lead nurture objectives. They were able to quickly simplify some of our product terminologies on data security and identity for connected IoT devices. They provided a structured lead nurturing journey with content recommendations for the CTAs. They were easy to work with and reliable." - Charlie Harrison, Kigen