Customer Acquisition Cost Calculator

Calculate your Customer Acquisition Cost (CAC) to evaluate the expense of acquiring a new customer. This metric helps you assess the efficiency of your marketing and sales strategies, guiding budget allocations and ROI analysis.

Tips for using the CAC Calculator

Include all costs related to marketing, sales, and advertising over a given period
Divide the total cost by the number of customers acquired in the same period
Monitor CAC alongside Customer Lifetime Value (LTV) to ensure profitability
Use CAC to adjust marketing spend and optimize campaigns
Lowering CAC without impacting quality can enhance overall ROI