The Ultimate Competitor Website Audit: Dominate Your Market

Unfortunately, free SEO audits do not specify which keywords your competitors rank for that are vanity keywords that are not actually bringing conversions but make up the majority of their traffic. Many also will lack the capacity to review ten of your competitors side by side with your website's performance. We don't just review your website, we review the entire competitive landscape to help you grow along with a year's worth of ideas for your internal content team to action.

With free SEO audits you will not have the next steps required to make technical change to your website. Our audits are the product of being used to working with technical teams including developers, operations and devOps so we know how to address your technicians within our report to explain what needs focusing on as a priority. We are used to working within Agile teams to explain, defend and address risks to make marketing choices understandable for those from a technical backdrop.

We also use a number of enterprise tools to provide the most detailed and relevant competitive analysis possible, these would be unaffordable to many early-stage startups, but allow us to see keyword movements within the last twelve hours.

Our SEO audits typically take between two to four weeks to complete delivery, this includes both calls and includes any rework time to create the most valuable audit for your company. Our aim is to provide over a year's worth of actions to help you take your organic marketing strategy to the next level.

While many SEO audit tools exist, no single tool can offer a complete view of your website's performance. A thorough audit requires a combination of specialized tools tailored to different aspects of SEO. For example, tools like SEMrush or Ahrefs provide deep insights into keyword analysis and competitor benchmarking, while Screaming Frog is ideal for technical audits. Google Search Console delivers essential data on how your site appears in search results.

However, an SEO audit is more than just selecting the right tools; it's about the expertise required to interpret the data and implement actionable strategies. Our team pairs enterprise-grade tools with extensive industry experience to deliver a comprehensive audit that covers all pillars of SEO, technical, content, and off-site optimization. We ensure every aspect of your search strategy is meticulously reviewed and optimized for maximum impact.

A thorough SEO audit should cover multiple dimensions of your website's performance and provide insights in all of the following areas:

• Technical SEO: This includes checking for site speed, mobile responsiveness, crawl errors, indexing issues, and structured data implementation.
• Content Analysis: Ensure the audit covers keyword performance, content gaps, keyword cannibalization, and content relevance to your target audience.
• Competitor Benchmarking: The audit should compare your site's SEO performance to that of key competitors, identifying opportunities for growth.
• Backlink Profile: A review of your backlink quality, authority, and any toxic links that may harm your SEO performance.
• User Experience (UX): It's essential to assess your website's navigation, internal linking, and overall user experience, as these are key ranking factors.
• Actionable Recommendations: An audit should provide clear, actionable steps to improve performance, not just surface-level metrics.

An enterprise SEO audit requires a more comprehensive approach, given the complexity and scale of larger websites. Here's a step-by-step outline:

1. Technical Analysis: Start by using tools like Screaming Frog or DeepCrawl to audit the site's architecture, ensuring there are no crawl errors, broken links, or site speed issues. Ensure mobile usability and indexability across thousands of pages.
2. On-Page Optimization Review: Perform an in-depth analysis of meta titles, headers, and keyword usage. At the enterprise level, it's crucial to identify duplicate content, cannibalization, and optimize for scalability.
3. Competitor and Keyword Analysis: Use enterprise tools like BrightEdge or Searchmetrics to identify how your competitors are ranking and track keyword trends. Ensure you target the right high-volume, low-competition keywords for large-scale optimization.
4. Backlink Audit: Assess the site's entire backlink profile to check for toxic links or missed opportunities for acquiring high-authority backlinks. Tools like Ahrefs or Majestic are useful here.
5. Content Strategy: Conduct a full content audit. This includes reviewing existing content performance, content gaps, and aligning it with your overall business goals. For enterprise SEO, it's key to focus on scalable content that can rank for multiple long-tail keywords.
6. Site Structure and User Experience: Enterprise sites must be easy to navigate, with a logical internal linking structure. Check for UX issues that could affect conversions or bounce rates.
7. Report & Action Plan: Once all data is gathered, create a detailed report with prioritized actions for developers, content teams, and marketers. Include a roadmap that aligns with Agile processes to facilitate smooth execution across multiple teams.

An SEO content audit involves reviewing and optimizing all the content on your website to ensure it aligns with your SEO goals and delivers value to your audience. Here's a step-by-step guide:

1. Inventory Your Content: Start by creating a complete list of all your website's content, including blog posts, product pages, and landing pages. Tools like Screaming Frog or Google Analytics can help you gather this data.
2. Analyze Performance Metrics: Use tools like Google Analytics and Search Console to evaluate each piece of content's performance. Look for key metrics such as organic traffic, bounce rate, time on page, and conversions to identify high-performing and underperforming content.
3. Check for SEO Optimization: Review each piece for SEO elements like meta titles, descriptions, header tags, keyword usage, and internal linking. Ensure that your target keywords are effectively integrated and avoid keyword cannibalization across multiple pages.
4. Evaluate Content Quality: Assess the quality of your content by checking for relevance, accuracy, readability, and engagement. Update outdated information, improve clarity, and ensure the content aligns with your audience's needs and search intent.
5. Identify Gaps and Opportunities: Look for missing content on topics relevant to your audience and industry. You can identify these opportunities through competitor analysis or keyword research tools to find untapped search queries.
6. Take Action: Based on your analysis, categorize your content into three groups: keep, update, or remove. Update or refresh content that has the potential to perform better, consolidate or merge similar content, and remove low-performing or irrelevant pages.
7. Monitor Results: After making improvements, monitor the performance of your content over time to ensure the changes are driving results.